Understanding Lifetime and Annual Deals
Software Deals

Understanding Lifetime and Annual Deals

By Tinsley Monroe · Updated August 1, 2025

Why do software companies offer lifetime deals?

Software companies often provide lifetime deals to raise funds, attract customers, build trust (social proof), and increase awareness about their products. Typically, these deals are limited, both in the number of licenses offered and the time they're available.

What exactly does "lifetime subscription" or "lifetime access" mean?

When you see a "lifetime deal" listed on ProductCanyon, you might wonder exactly what that means. Let's make it clear:

A "lifetime deal" doesn't mean you'll have access forever, but rather for as long as the product exists. Essentially, as long as the software or content is available, you'll have full access.

ProductCanyon 1-Year Purchase Protection

  • Full refund: If the software shuts down within 6 months after purchase.
  • 50% refund: If it shuts down between 6 and 12 months after purchase.

Many lifetime deals on ProductCanyon are priced lower than the regular annual subscriptions found on the software’s official website. Therefore, if the software does get shut down within a year, the financial loss is minimized due to this protection.

30-Day Refund Policy

Additionally, we offer a 30-day refund policy. This lets you fully test the software and decide if it fits your needs. If not, you can request a refund within those first 30 days.

Author portrait

Tinsley Monroe

Partner Support Manager at ProductCanyon.

Cart